2:13 From Google News to Reading the Book: A Mini Case Study in Online Marketing Success
I thought this was an interesting enough experience to be worth sharing even though I almost never share "what am I doing right now" thoughts on the grounds that almost nobody -- including me about half the time -- gives a rodent's gluteus maximus. One of my primary news sources is my customized Google News page. One of my custom topics on that page is spirituality. I check it at least daily and often more frequently.Today the lead story in the spirituality section was about the Coen brothers and spirituality as a movie theme for their work. It sounded interesting so I clicked the link. I found myself reading the Salt Lake Tribune (I used to live there and read that paper, but that's not relevant, just marginally interesting). The article turned out to be a semi-review of a new book called The Dude Abides: The Gospel According to the Coen Brothers by Cathleen Falsani. It sounded intriguing so I popped over to Amazon.com to see if the book was out yet and if so if it was available in Kindle format. It was and it was. I clicked on the cover, then on the 1-click order link. Less than a minute later, the book appeared on my Kindle 2.Elapsed time from spotting the headline in Google News to having the book on my Kindle? Two minutes and 13 seconds. And I'm not even a shopper.
