Ad Age Digital reports today that Microsoft's Bing search engine and Facebook are teaming up on yet another deal designed to dampen Google's massive lead in search.
Coming soon: your FB friends' recommendations and comments alongside the usual search results.
This latest salvo in what promises to be a long and interesting battle of the big search engines may prove interesting but I see its value as being pretty limited. Other than searches for things like a restaurant or a book or a movie — which comprise for me a least a very tiny percentage of my searches — friends' thoughts are likely to be pretty unhelpful or non-existent. I'd find it far more interesting, e.g., if my LinkedIn network was tied into search results because a huge portion of my searches are business-related.
But integration of social with the more established use of the Web is going to be a huge story in coming years and this is just the beginning of the story.