Much Ado About Nothing

One of my favorite thinkers and writers is Mark Hurst of Creative Good. His newsletters sparkle with wit, overflow with insight and include just enough irony to demonstrate his ability to think outside the box while acknowledging that a box does indeed exist.

In today's newsletter, though, Mark blew it. He pointed his readers to a site whose sole purpose in life seems to be to convince the world that "login" isn't a verb. That's the name of the site: http://loginisnotaverb.com/. Mark says this is one of his pet peeves (which causes me a bit of concern because normally the stuff he worries about really is important). 

The site owner, who is anonymous at least as far as I can tell, apparently is or thinks he is a grammarian. Strangely, he completely gets the noun form of the adjective "magnanimous" wrong, using "magnanimousness" when it should be "magnanimity." His explanation of the problem with "login" as a verb is rambling and obtuse. It's easy, people. "Log" is the verb. "In" is an adverb telling where to log. I can log in, log out, log a result, log an event. So I can log in, but I can't login. Strangely, he says is't OK to say "login prompt" thus giving a word he says is really a noun new status as an adjective.

And then I realized I didn't give a crap, so I stopped writing this post.
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