A new research report from Forrester reported today by TechCrunch reveals that iOS device users continue to outpace Android customers in terms of their use of apps on their phones and tablets.
Among other findings, the study reveals that:
- There are five categories of apps that more than half of all iOS users report using regularly, but only the top three score with a majority of Android customers. (The five, in order, are: weather, social networking, maps & directions, games and music.)
- In every one of the top 10 categories for smartphone apps, the percentage of iOS users who run them exceeds the portion of Android users, mostly by 6-8% but in the case of music, by 13%.
While the report’s editors speculate about why this might be the case, the bottom line is that, “What these figures do seem to show is that while Android continues to grow in popularity, it has yet to grab that premium class of consumers who use their phones the most and are the most attractive consumers for app makers.”