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Blazing Fast Worldwide Internet on Near Horizon
The UN body responsible for setting standards for the international use of the radio spectrum has signed off on specs that promise to create a whole new Internet experience. The new standard, dubbed IMT_Advanced, is commonly discussed as "true 4G". It provides the bandwidth and protocols to support data transfer at 100 times the speed of today's fastest 3G systems.
Speculation is that it will take two more years for this new standard to reach deployment to the consumer. It's likely to happen much faster because one of the cell phone providers will jump on this with both feet and start implementing and deploying it, forcing its competitors to accelerate their plans as well.
Supporters say that this speed is so high that there will be literally no visible delay from the time of requesting a Web page and having it show up on the 4G-enabled device.
No, the Problem Is You Have a Cause Nobody Supports!
I get such a chuckle when knuckleheads issue press statements that confirm what they're trying to deny or, worse yet, just miss the point.
Today comes this gem;
“The problem for the content industry is they just don’t know how to mobilize people,” said John P. Feehery, a former Republican leadership aide and executive at the motion picture lobby.
No, Mr. Feehery, the problem is that your cause is one nobody is going to mobilize around unless they are content providers interested in maintaining archaic ideas about how to do business in an Internet-dominated 21st Century. It wouldn't matter if your clients were the most savvy social networkers on the planet; those who are fans of their products are not going to support things like the two ridiculous bills pending in the U.S. Congress these days to protect their intellectual property. And that audience will never be a fraction as large as the number of Internet users who see their freedom as of overriding importance.
The answer isn't to try to figure out how to mobilize millions of supporters. The answer is to figure out how to publish and price your content on the Net with a win-win model. You're the creative ones. Figure it out.
