Tag: Media

Web 2.0 “Explained” in a Great Five-Minute Video

I just stumbled across this fast-paced,well-done and insightful "movie presentation" addressing the question of what Web 2.0 is and why it's important. I've read and viewed dozens of these but this one stood out for me because it used digital text as a sort of foundational principle in a very interesting and precise way.

AdAge Has Good Piece on Digital Rights in Ads

Today's edition of AdAge Digital has a clearly written piece on the impact on intellectiual property rights of user-contributed and crowdsourced material. Though the focus is specifically on the use of such content in advertisements, the general principles apply across the board.

If you're doing social network marketing, you really need to tune into this topic to avoid embarrassment and/or costly litigation in the future.

The WEEK Offers Balanced Reports on Ft. Hood Shootings and Islam

As the story of the horrific mass murder at Ft. Hood last week moves into its "second wave" of coverage, some media and politicians are attempting to make it a story about Islam and the role of religion. As is so often the case, The WEEK magazine is offering a very balanced view of the issue as it presents commentary from all sides of the question.

Check out this video for a quick-hit summary (and notice that it is the ultra-conservative Sen. Lindsey Graham who is urging caution and care) and then this more in-depth article offering those perspectives. (And note the horrific hatred and bigot-filled vitriol of the vast majority of readers who commented on the story. Go figure.)

Week in and week out, I remain impressed with what the WEEK does with even the most controversial questions.

2:13 From Google News to Reading the Book: A Mini Case Study in Online Marketing Success

I thought this was an interesting enough experience to be worth sharing even though I almost never share "what am I doing right now" thoughts on the grounds that almost nobody — including me about half the time — gives a rodent's gluteus maximus.

One of my primary news sources is my customized Google News page. One of my custom topics on that page is spirituality. I check it at least daily and often more frequently.

Today the lead story in the spirituality section was about the Coen brothers and spirituality as a movie theme for their work. It sounded interesting so I clicked the link. I found myself reading the Salt Lake Tribune (I used to live there and read that paper, but that's not relevant, just marginally interesting). The article turned out to be a semi-review of a new book called The Dude Abides: The Gospel According to the Coen Brothers by Cathleen Falsani. It sounded intriguing so I popped over to Amazon.com to see if the book was out yet and if so if it was available in Kindle format. It was and it was.

I clicked on the cover, then on the 1-click order link. Less than a minute later, the book appeared on my Kindle 2.

Elapsed time from spotting the headline in Google News to having the book on my Kindle? Two minutes and 13 seconds.

And I'm not even a shopper.

The Week: Absolutely Best Objective News Source

I have been a subscriber to a print magazine called The Week for something longer than a year now and I just had to pause in a very busy day today to share my enthusiasm for its brilliant coverage of major news events of the world. The magazine also has a Web site, of course, and it's become a daily habit to check in there to see not only what's going on in the world but also what really interesting people from all perspectives have to say about those events. Between The Week and Google News (where I have a customized page that is really helpful to me) I feel like I can really stay in touch with the world and what people are saying about it.

This week's piece on former President Carter's controversial claim about racism among critics of President Obama is a shining example of the balanced reporting this magazine does week in and week out. The article has succinct summaries and cogent quotations from Steve Chapman (moderate) of the Chicago Tribune, Frank Luntz (conservative) of the New York Daily News, Jonah Goldberg (conservative?) of the Chicago Tribune, Eugene Robinson (liberal) of the Washington Post (who nonetheless agrees with the conservative critics to a large degree), Keith Richburg of the London Observer, Bob Herbert (liberal) and David Brooks (liberal), both of the New York Times, and Kathleen Parker (conservative) of the Washingotn Post. Even though the majority of the opinions summarized by The Week  disagreed with Carter's comments, that was not because of the magazine's bias but because in the real media world, that was a true picture of sentiment being expressed.

Each week, the magazine takes several key events and provides: a summary of what happened and a balance of excerpts from media editorials and columnists' perspectives woven together into a nice narrative that leaves you with the ability to understand the event and some of the forces behind it.

Kudos to The Week and a strong recommendation from me to you: check it out!

Covering New Media as Indicator of Protest Level

Some friends and I were discussing the apparent absence of passionate protest in American politics the past few years. I suggested that the current generation has taken its protest to the Internet in the form of hundreds of sites, meet-ups, Twitterfabs, etc., and that this makes the revolution less visible to those who are not socially networked.

That led to the idea that it might be useful for the mainstream media to begin to cover these new channels of activism as part of their regular news coverage rather than only when something big like the Iran riots take place. Networks and print media could compete on the basis of who can find the best, most accurate, insightful and interesting reporting of these topics on the Net.

Which led me to the point of this post. What may be needed is for a smallish number of sites to emerge who take on the role of monitoring all these other sites and filtering, selecting and organizing their content for ready access by media and the public. Salon.com used to have a section that summarized the most interesting posts from blogs from the left and right but it went away. I don't know if they found no interest in it or if the editor left or what, but it was a highly valuable resource for me.

Does anyone know of sites like this that critically aggregate political site contents?

New Shafer Media Site Launches

Tonight, we launched a brand-new redesigned Shafer Media Web Site reflecting the New Media award we won yesterday and more clearly positioning us in the Web space.

Chipp Walters and I put the site together in about 5 hours using WordPress and the Transcript Theme Framework. It will grow in coming days and weeks, of course. I'd love to hear your comments about it.